Blog - The Importance Of Website Loading Speed To Increase Your Brand’s Visibility On The Internet

Your website is the single point of entry to your brand, and it’s where visitors can interact with you as a company. If they find your site slow or unresponsive, it can leave them with an unpleasant impression of your brand. Website loading speed has become a key factor in whether a visitor will return to your site in the future. In a survey conducted by PWC, 87% of respondents said that a website must load quickly before they would buy from that company again. Your customers have high expectations for how quickly they should access websites. Millennials, in particular, tend to associate brands with their websites as much as with their physical locations and products. If your brand’s website isn’t fast and responsive, you risk losing potential customers before they have a chance to learn about everything you have to offer.

How important is the loading speed of a website?

web performance

The loading speed of a website is the time it takes for a page to load completely in a browser. Not only is load speed an important factor for user experience on a website, but it has also become an important factor for SEO. Google has confirmed that websites with slow load times will be penalized in search engine rankings. A slow website can cause potential customers to leave and never return, as well as discourage potential customers from visiting your site in the first place. More than half of online shoppers say that the speed of a website is “very important” in their purchasing decision. It is estimated that 1 in 4 potential customers will abandon a website if it takes more than 3 seconds to load. People don’t like to wait and want instant gratification. If your website takes too long to load, you risk losing potential sales and losing brand visibility.

Increasing your brand visibility on the Internet

brand visibility

A slow website can decrease your brand’s visibility on the Internet, but a fast website can increase it. A slow website can cause potential customers to leave and never return, but a fast website can encourage potential customers to stay and make purchases. Online shoppers tend to associate brands with their websites as much as they do with the products and services companies offer offline. If your brand’s website is slow, it could be hurting your online visibility. If your brand’s website is fast, it could be helping your online visibility.

Hosting service performance is critical

hosting isometric

The performance of the hosting service is one of the most important aspects of a fast website. When it comes to hosting, you can either outsource or do it in-house. In-house hosting is a bit more complex than outsourcing your hosting service to a third party. If your hosting service is slow, it can slow down your website and cause potential customers to leave and never come back.

Compress images

Images are vital to any website, but they can be a problem if they are too large. Large image files can slow down your website considerably. Compress your images before posting them on your website to help your website run quickly and efficiently. If your website takes too long to load, visitors may decide to abandon it and go to a competitor’s site. In fact, more than half of online shoppers say that the speed of a website is “very important” in their purchasing decision. What’s more, more than a third say that a slow website would cause them to abandon the purchase altogether. Website loading speed is especially important for e-commerce companies, as people tend to shop online when they are in a hurry or when they don’t have time to go to a physical store.

What are Core Web Vitals?

ccr website speed test

The Core Web Vitals are the benchmarks of what a healthy website looks like. It is a 10-point check that measures the health of your website and the experience of your users. While it can be used to diagnose website performance issues, it can also be used to track improvement over time. Core Web Vitals includes topics such as speed, PWA, security, mobile compatibility, etc. You can learn more about the 10-point checklist and see an example of how it is used on Google’s developer website.

The impact of a fast website on Google rankings

Website speed is one of the fundamental factors for search engine ranking. This means that if your site is slow, Google will rank it lower than you would like. However, if your site is fast, you will get a boost in rankings. When working on improving the speed of your site, keep in mind that there are many different aspects of the site that could be slowing it down. You’ll need to look at how much content you have on each page, what technology you’re using to serve that content, how you’re connecting with your hosting provider, and more. Google even has a new tool that lets you see how fast your site is loading. Enter your URL in the search box and you can see how your site is performing. If you see that your site is taking too long to load, you can make adjustments to speed it up.

User experience is key

A slow website is a bad user experience. A fast website is a good user experience. If you want your customers to have a good user experience when they visit your site, you must ensure that your website loads quickly. If a customer clicks on your site and waits several seconds for each page to load, they will become frustrated and abandon your site. With so many options for potential customers, you don’t want them to have a bad experience. Otherwise, they will leave and not come back. A slow website is also annoying for your employees. If you use a CRM, you can track the speed of your website. If the website takes too long to load, you’ll want to fix that problem so your employees can get the data they need quickly.

What is the optimal loading time of my website?

The optimal load time for your website depends on your industry and your specific brand. If you want to make sure your website loads as fast as possible, you’ll want to test it. There are numerous tools you can use to test your site speed, such as Google Speed Test and Pingdom. You’ll want to test your site from different locations and different browsers to make sure you get accurate results. Once you’ve tested your site, you’ll know if it’s loading quickly. If it’s not, you’ll want to make adjustments to speed it up.
In our experience, a website should ideally load in less than 4 seconds, however this will depend on the amount of integrations it has with other systems and the amount of resources that make up the site itself; all of this is assuming we are using an ideal hosting service, of course.

Conclusion

The Internet has become the primary means by which people shop, get information and keep up to date with current events. If you want your brand to be visible in this digital landscape, you need to make sure your website loads quickly. A slow website is a bad user experience, and can cause potential customers to leave and not return. A fast website, on the other hand, is a good user experience. It keeps customers engaged and helps them find what they are looking for quickly. Your website is the single point of entry to your brand, and it’s where visitors can interact with you as a company. If they find your site slow or unresponsive, it can leave them with an unpleasant impression of your brand.

AUTHOR

Jose Jimenez

Advertising

It's official, the countdown to 2023 begins today! 🤯

To celebrate, we are having a Black Friday Sale! 🎉

up to
50% OFF

...on all our marketing services 😱